TrendSetter Solar Products Assesses Market and Updates Market Expectations for 2007
TrendSetter Solar Products, Inc. (PINKSHEETS: TSSP) today announced management it has reassessed the markets for its solar thermal hot water heating and storage products and updates sales expectations for 2007.
TrendsSetter's CEO, Dirk Atkinson, states, "Predictable trends in increasing renewable energy demand are here now, however, consumer awareness is not nearly up to the speed it could be. It is important that the message to the consumer is delivered in a meaningful and understandable way, so they know how our products will benefit their lives. It is TrendSetter's goal to step up marketing efforts in such a way that helps the consumer know why they need our systems and how they can afford them."
Dirk Atkinson further states, "TrendSetter's evolving marketing plan will now include renewed emphasis on educating the consumer. Additional marketing efforts in the 2007 fiscal year include expanded website presence, comprehensive packages for developers and end consumers, and expanded fee-based services for building energy modeling, Energy Star and tax credit compliance. TrendSetter is now offering these additional services to new and existing dealers and clients. The response is has been extremely positive and will lead to increased sales."
TrendSetter Solar Products, Inc. keeps its finger on the pulse of the renewable energy market. As TrendSetter approaches the end of the Company's 2006 fiscal year, the management takes time to assess their current marketing plan and vision. With the first ten months of the Federal Energy Tax Credit having passed TrendSetter recognizes additional market opportunities and needs.
While TrendSetter continues to expand its marketing plan it has found reinforcement in recent DOE studies and Company marketing efforts. It has become apparent to the TrendSetter marketing team that the residential consumer, developer and builder's awareness must be elevated regarding the options available to them to reduce building energy usage. Unless something is done to increase consumer awareness, DOE projections will prove to be right and fall short of the potential for the market.
The DOE, Department of Energy, Annual Energy Outlook for 2006, projects rapid growth from non-hydroelectric renewable energy sources, partly as a result of State mandates for renewable energy generation and renewable energy tax credits. As much as the energy contribution from solar and geothermal heat pumps will double over the projected next 24 years, it is less than 1% of the delivered residential energy use throughout the period. ( http://www.eia.doe.gov/oiaf/aeo/index.html ).
The DOE has stated that the average residential household uses 13% of its energy for water heating, 31% for space heating and 12% for cooling. Of these uses TrendSetter currently offers cost effective solar thermal collections and storage solutions for 70 to 90% of these hot water and space heating needs. Further development and improvements in adsorption chilling technologies will eventually allow TrendSetter to offer thermal storage for space cooling.
Safe Harbor:
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical fact may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from the projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.
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